Have you ever wondered why some websites appear at the top of Google search results? It’s not magic, but the result of a Search Engine Optimization (SEO) technique. SEO is like a superpower that helps your content reach a wider audience. When you write SEO-friendly and helpful content, you’re making it easier for search engines to understand and rank your website higher.
By focusing on content marketing strategies, SEO writers ensure their work aligns with search intent, offers value, and ranks high in Google search results. Crafting content optimized for search engines ensures your work doesn’t just exist online but make positive impacts in those reading it.
This guide will give you some examples of writing strategies you can implement on your site to rank for more keywords and optimize for user experience.
What is SEO Writing?
SEO writing is the art of creating informative and engaging content for readers that is optimized for your users and search engines like Google. It’s about seamlessly integrating target keywords into your text while following best SEO practices to improve visibility without sacrificing user experience or satisfaction.
While writing to optimize for SEO, you should balance helping your audience and making your content discoverable online. It’s a fundamental part of any content creator’s toolkit, bridging creativity with technical precision.
Learning from other successful websites is one of the best ways to improve your content writing strategy. Here are some excellent examples of SEO writing that you can learn from.
Top 10 SEO Writing Examples You Can Follow
1. ShoeSnob (Storytelling)
Writing great content for SEO is all about understanding your target audience and giving them precisely what they need. The Shoe Snob website is an example of a great website that knows its audience wants to learn about good shoes. Because The ShoeSnob understands its users, it utilizes storytelling and personal experiences to connect with readers.
They ensure their SEO writing reflects that, and you can model their writing style.
2. Statista (Data-driven Content)
Statista is a website that researches and publishes industry reports and statistics online. Most of the content published on their website is statistics and research about different segments, sectors, and fields. Businesses visit the Statista website for data to back their content, making it a good example of SEO writing that you should follow.
You might have a report to write in your industry; it could be a research or a case study. Statista is your go-to resource for data-driven SEO writing to guide you further in your journey. One unique thing about them is that they incorporate interactive infographics in their content, a content creation strategy that many websites never implement.
3. Art of Clean (Satisfy search Intent)
It’s one thing to know how to write good content that satisfies your audience, but it’s another to satisfy their search intent. The Art of Clean does this well. In one of their blogs, they knew their audience would be searching for the best time to clean their carpet, and they addressed this with their writing. They use clear and concise language to address homeowners and leverage location-specific keywords in their content to target them precisely.
4. HubSpot’s Blog (Guides and Trends)
HubSpot’s SEO blog writing strategy is unique; they master creating high-quality, informative, evergreen, and SEO-optimized content than most of their competitors. Their blog posts are well-structured, keyword-rich, and engaging. Regarding content marketing and SEO writing best practices, Hubspot always makes the top list. You can’t search for guides in the marketing industry and won’t see them ranking prominently on search results.
Their SEO writing strategies involve creating guides, checklists, downloadable content, and industry reports.
One strategy they implement in their writing is the “Hub and Spoke” content model. For this model, they create ultimate guides and links to and from related content within their content. This is a helpful and effective SEO writing example we recommend you implement on your website so that you can optimize for users’ experience and SEO rankings.
Hubspot effectively implements content upgrades and content marketing strategies on its website. Whenever you read their content, an option or free resources will most likely be waiting for you to get in exchange for your email. If lead generation is your goal writing SEO content, learn from Hubspot,
5. Sheep and Stitch (Optimise for CTR)
When you know the relevant keywords your audience is searching for, you should optimize for click-through rate by using click-triggers in your content’s title and meta description. As seen in this image below, Sheep and Stitch optimize their blog post’s CTR (Click-through rate) through a well-crafted title and meta description.
In their meta description, they mentioned that the post is for beginners and that there are videos and pictures to guide the reader. Suppose you are the searcher. Will you resist clicking on this title? Probably not, because they mentioned beginners, and there are graphics to guide you. We recommend modeling their SEO writing example to optimize for CTRs.
6. Backlinko (Case studies and guides)
Brian Dean’s blog is a goldmine of SEO knowledge. His posts are well-researched and easy to understand because he creates informative, engaging, and well-structured content.
Brian Dean does it better than most SEO writers worldwide for ultimate and in-depth guides. Reading his blog posts will provide you with knowledge and writing tips to grow your expertise in SEO content writing. He also has many case studies that give new insight into SEO topics, making Backlinko a great resource for SEO insights and trends. If you want to learn how to write comprehensive and detailed content, you should check out the Backlinko website (an SEMrush company).
7. Good Housekeeping (Establish EEAT in your Writing)
EEAT stands for the Experience, Expertise, Authoritativeness, and Trust of websites. It sets the bar for quality SEO writing by measuring the experience, expertise, authority, and trust levels of the content on your site, the links pointing to your site, and the authors writing your content. Good Housekeeping implemented it well when they made this blog post, showing that experts back their content.
8. Copyblogger (Copywriting)
Copyblogger provides practical tips and advice on content marketing and SEO. Their blog posts are well-written and informative. Their content approach involves writing conversion-oriented content using proven SEO copywriting strategies that work.
Storytelling is also a writing strategy; they use real-life examples to personalize the experience of their blog readers.
9. Search Engine Land and Search Engine Round Table (Future Trends and News)
This SEO news site covers the latest trends and search engine optimization (SEO) developments. If you are an SEO enthusiast or interested in the field, you can trust this site to give you the best information about the market’s movement. As an SEO writer, follow Barry Swatchz for SEO newsbreaks tips.
Following him will help you understand the SEO writing strategies you can use to create newsworthy and sharable content online.
10. Forbes Blog (EEAT and Guides)
Forbes is a popular business blog that covers diverse content across different industries. Forbes understands the importance of transparency and E.E.A.T, which is why it clearly showcases its authors and often collaborates with experts to publish high-quality content on its site.
Read More:
- What is SEO Copywriting?
- SEO Writing: What is it?
- What is SEO Blog Writing?
- Best Copywriting Certificates
Conclusion
In your SEO writing, make sure that you use engaging titles and naturally use keywords in your content. The SEO writing examples in this article show how to write content that is engaging, relevant, and optimized for SEO. Learning from the tips here will help you create SEO-optimized content to attract more visitors and increase your SEO efforts to generate more leads and sales.
FAQs about SEO Writing
What is the most essential factor for good SEO writing?
High-quality content is the most essential factor for good SEO writing. Creating valuable, informative, and engaging content is the cornerstone of good SEO.
How often should I publish new content?
Consistency is key in content writing and publication. Aim to publish new content regularly, whether daily, weekly, or monthly.
What are some common SEO mistakes to avoid in writing?
Keyword stuffing, thin content, and poor search intent alignment are common SEO mistakes to avoid in writing.
How can I measure the success of my SEO efforts?
Use tools like Google Analytics to track your website’s organic traffic, keyword rankings, and conversion rates.
