Copywriters are the hearts of every great brand, writing words that inform, inspire, and drive sales. However, no matter how great your writing is, it won’t make the impact it deserves if people can’t find it online. That’s why SEO copywriting is so important.
Research by HubSpot revealed that “75% of users never scroll past the first page of Google search results”. Hence, the need to appear on the first page of Google for greater visibility, more clicks, and the chance to turn visitors into customers. If your content isn’t optimized for search engines, you miss out on opportunities and sales.
Whether you’re a beginner or a seasoned pro, SEO copywriting learning can give your skills the edge they need. In this article, you will discover the top 10 SEO copywriting courses and certifications to help you write content that reads well and ranks high.
What is SEO Copywriting?
SEO copywriting or SEO writing is writing content that is easy to read and helps your website appear on search engines like Google. It involves using the right words and phrases that people are searching for so they can easily find your website.
Optimized content attracts both readers and search engines. Using SEO techniques, your content can rank higher in search results, bringing more people to your site. This invariably leads to more views, clicks, and sales.
Top 10 SEO Copywriting Courses and Certification
Let’s look at the 10 best paid and free SEO copywriting courses out there, which will help you enhance your writing skills and boost your online visibility.
Take a Screenshot of each site home page and add it below the site’s name
Semrush SEO Copywriting Course
The SEO Copywriting Course by Semrush is a well-known digital marketing tool and platform specializing in SEO, content marketing, and competitor research. It focuses on helping you improve your skills in creating SEO-friendly content.
Features:
- It Teaches essential SEO copywriting concepts, such as keyword research, content structure, and optimization for search engines.
- Itoffers proven strategies for writing engaging content that ranks higher in search results.
- Guides on how to craft compelling titles, meta descriptions, and headers that appeal to readers and search engines.
- Covers techniques to enhance readability and improve user engagement.
Pros:
- It’s %100 free
- It is designed for every skill level
- Industry experts lead it
- Industry-recognized certificates
Cons:
- The certificate is available only for specific paid courses
- For advanced users, the course might feel a bit too introductory.
Pricing:
- Free
HubSpot SEO Certification Course
The HubSpot SEO Certification Course is a free SEO training program covering SEO fundamentals, keyword research, and website optimization. It is designed to help individuals learn essential SEO skills and effective copywriting techniques. It is perfect for beginners or anyone interested in improving their SEO knowledge and mastering marketing and SEO for better content marketing.
Features:
- It has 8 lessons, 26 videos, and 5 quizzes.
- Itrequires 3.5 to 4 hours to complete.
- After completing the course and passing the exam, you receive a certificate that can be shared on LinkedIn and other platforms.
Pros:
- It is entirely free of charge, making it accessible for those interested in exploring the basics of SEO.
- It is ideal for beginners or those wanting a refresher course on SEO principles.
- It provides a recognized certification upon completion from a reputable company.
- It is Flexible and personalized.
Cons:
- It is not very in-depth compared to more advanced SEO courses.
Pricing:
- Free
Yoast SEO Copywriting Training
Yoast SEO Copywriting Training is one of the best, offering a 4.5-hour course to enhance your SEO copywriting skills and guidance on using their popular SEO plugin. It covers key areas like writing for search engines, creating SEO-friendly content, and improving user engagement.
Features:
- It covers writing SEO-friendly content, using keywords effectively, improving readability, and optimizing content for higher rankings.
- Yoast’s SEO and WordPress experts create all the content for this course.
- 4.5 hours of instructional videos, sliced into bite-sized clips
- Companies like Facebook, eBay, and The Guardian trust Yoast for their SEO strategies.
Pros:
- Quizzes to train what you’ve learned
- PDF files so you can easily recheck the tips while working on your website
- It provides a Yoast certificate and a badge.
Cons:
- Some may find the course a bit pricier compared to free options.
Pricing:
- $99/year
SEO Copywriting Training Course (SEO Content Institute)
The SEO Copywriting Training Course is run by Heather Lloyd-Martin, a recognized expert and pioneer of SEO with over 20 years of experience in SEO copywriting. She founded SuccessWorks, a company dedicated to teaching and empowering writers with SEO knowledge. This course will help you understand Google’s E.E.A.T(Experience, Expertise, Authoritativeness, and Trustworthiness), learn how to write high-quality content that drives quality traffic.
Features:
- Hands-on practical exercises
- Instructional videos
- An exclusive VIP community
- It covers the latest SEO strategies, Google’s algorithm updates, and the essentials of SEO copywriting.
Pros:
- Taught by a top industry expert, practical application.
- Comprehensive course tailored for both freelancers and in-house marketers.
- Flexible learning at your own pace.
- Access to a community for additional support.
Cons:
- The course is paid, which might be a barrier for beginners with a tight budget.
Pricing:
- $199
SEO Writing Masterclass (Surfer)
The SEO Writing Masterclass by Surfer is a detailed, free course designed for content creators and managers at any skill level. It is ideal for both beginners and advanced content writers. It covers everything from keyword optimization to competitor analysis.
Features:
- The course covers key SEO topics like keyword evaluation, content optimization, and NLP (Natural Language Processing).
- It is designed to help you boost productivity and improve content strategy.
- Practical demonstrations of Surfer’s AI-backed content creation tool.
Pros:
- It’s free, making it accessible to all.
- It offers a practical and hands-on learning experience with real-world applications.
- It is designed for beginners and experienced content creators looking to refine their SEO skills.
- Learn how to use Surfer’s SEO tools for better content creation.
Cons:
- Some may feel it’s too introductory if they already understand SEO basics.
Pricing:
- Free
AIO Blogger (Content Hacker)
This course embraces AI tools to optimize SEO writing productivity. It is designed to help bloggers and website owners create and manage content more easily. It focuses on simplifying the content creation process, allowing you to write better and faster.
Features:
- It offers templates and tools to help you write blog posts efficiently, incorporating best practices in SEO copywriting.
- It suggests keywords that can improve your article’s visibility.
- It ensures your content is easy to read for a wider audience.
Pros:
- It speeds up the content creation process.
- It is user-friendly
- It helps boost your blog’s search engine rankings.
- It gives you different options for writing posts.
Cons:
- Some advanced tools require a paid plan.
- It might not be perfect for all types of content.
Pricing:
- Free Plan, which has Limited features.
- Paid Plan: $10/month, with more features available.
LinkedIn Learning’s Writing for SEO
LinkedIn Learning’s Writing for SEO is an online course that teaches you how to write content that ranks well on search engines like Google. It focuses on optimizing content to attract more visitors to websites.
Features:
- It teaches how to find and use the right keywords in your writing.
- It guides you on how to organize your content for better SEO performance.
- It provides strategies for writing clear, engaging, and SEO-friendly content that adheres to best practices.
Pros:
- LinkedIn Learning is known for high-quality courses.
- It covers everything from basic to advanced SEO techniques.
- It is easy to follow
- It includes practical examples and exercises to apply what you learn.
- Shareable certificate upon completion
Cons:
- It is pretty expensive compared to other platforms
Pricing:
- 1 month free trial, then $29.99/month.
SEO Copywriting Masterclass by Udemy
The SEO Copywriting Masterclass by Udemy is designed to help learners write SEO-optimized content that ranks higher on search engines. It teaches techniques to make content both reader-friendly and search engine-friendly.
Features:
- 16 hours of on-demand video
- 86 downloadable resources
- Video lectures, quizzes, and practical assignments.
- It covers SEO copywriting basics, keyword research, on-page SEO techniques, and writing content for different platforms like blogs and websites.
Pros:
- It provides lifetime access
- Often offered at discounted prices.
- Certificate of completion
Cons:
- The course is often discounted, but at full price, it may be expensive for some.
Pricing:
- A discounted price of $29.90–$35.00
Copywriting for SEO Training by Brighton SEO
BrightonSEO offers SEO training for beginners and professionals who want to sharpen their SEO skills. It is ideal for those looking to build large-scale SEO projects.
Features:
- Online and in-person courses covering SEO basics and advanced topics.
- Expert instructors with hands-on teaching.
- Access to resources and downloadable materials.
Pros:
- It offers a mix of practical and theory-based learning.
- Learn from industry experts with real-world experience.
- Suitable for all skill levels.
- Self-paced, flexible online classes.
Cons:
- Limited in-person training locations.
- It is expensive for people on a tight budget.
Pricing:
- £300.00 (approximately $382).
SEO Content & Copywriting Training by Emarketeers
The SEO Content & Copywriting Training by Emarketeers is a comprehensive course focused on creating content that drives SEO traffic. The course suits beginners and professionals like bloggers, digital marketers, and website owners looking to improve online visibility.
Features:
- Training courses are available either in person or online.
- Practical lessons on creating SEO-friendly content.
- Insights into various content formats and avoiding common SEO mistakes.
Pros:
- It doesn’t require prior SEO knowledge.
- It is suitable for various professionals, including content writers and marketers.
- It offers actionable skills for better content ranking.
- Certificate of completion
Cons:
- Limited interaction compared to live coaching sessions.
- It is costly
Pricing:
- Approximately £325 ($410.18), which may vary depending on the format (online or in-person)
Benefits of SEO Copywriting Courses and Certifications
SEO copywriting courses and certifications offer several key benefits, including the opportunity to learn from a pioneer of SEO. First, they teach you how to write content that ranks well on search engines, making it easier for people to find your website or business.
These courses also help you understand what works best for online audiences, giving you the skills to create content that attracts visitors and leads to more sales.
Getting certified shows potential clients or employers that you’re an expert, which can open doors to better job opportunities and higher pay. It also boosts your confidence in writing content that works.
Key Factors to Consider When Choosing an SEO Copywriting Course
- Course content and structure: The course should be well-organized, with clear modules that build on each other. You want straightforward and not too complicated lessons, especially if you’re starting.
- Trainer expertise: Look for a course taught by experienced trainers with real-world SEO knowledge. An expert trainer can provide valuable insights and answer your questions, helping you learn faster.
- Certification value: Ensure employers recognize the certification. A well-known certification can boost your credibility and make you stand out in the job market.
- Cost vs. quality of training: Compare the price of the course with the value you’ll get from it. While cheaper courses may seem appealing, they might not offer the same quality or depth of knowledge. Investing in a higher-quality course can pay off in the long run by providing more value and better results.
- Course reviews: Look at what others say to see if the course is worth your time and money. Positive reviews can show that the course has helped others succeed, giving you more confidence in your choice.
Conclusion
SEO copywriting courses are perfect for writing content that ranks high on search engines using effective copywriting techniques. They teach you practical skills to improve your website traffic and boost your digital marketing or content creation career. While some courses are free, others require payment, offering advanced resources and certifications.
Explore the highlighted courses and enroll in the one that resonates with you to gain these valuable skills.
Read More:
Frequently Asked Questions
Where can I learn SEO copywriting?
You can learn SEO copywriting online through Coursera, Udemy, and LinkedIn Learning. Many websites, such as HubSpot Academy and Semrush, offer free or paid courses. Look for options that fit your budget and learning style, from beginner to advanced.
How do I start SEO copywriting?
Start by learning how search engines work and what makes content rank. Focus on writing explicit and engaging content while using keywords naturally.
How long does it take to get SEO certified?
Depending on the course, getting SEO certified can take a few hours to a few months. Short courses, like those on Hubspot and Udemy, take a few hours. Extended, comprehensive courses on platforms such as Coursera can require several weeks or months to complete. Select one that fits your schedule.
