11 Proven Walmart SEO Strategies to Optimize Product Listings

Tonmoy Parves

May 25, 2025

You possess top-notch products, but they aren’t moving despite your attempts. You’ve even implemented several SEO techniques to enhance your listings, yet your items still do not rank high in search results.

In marketplace SEO, many sellers face this challenge. Even with good products and some SEO efforts, getting lost in the competition is easy without the right approach for Walmart’s algorithm. Walmart’s SEO strategies are key to improving product visibility and ranking, but they must be done correctly.

Here, you’ll learn proven Walmart SEO strategies to rank higher in search results and increase sales. These tips will help you achieve the success you deserve in Walmart’s marketplace.

What is SEO?

SEO stands for Search Engine Optimization, which aids your website’s visibility and ranking on search engines like Google, Bing, or Yahoo.

It aims to drive free traffic to your website by making it appear in search results for relevant keywords.

It helps search engines understand your content. It also allows users to find your website and decide whether to visit it through a search engine.

What is Walmart SEO?

Walmart SEO is improving your product listings so that more people can find them when they search on Walmart.

This helps your products appear higher in search results and get more attention.

By mastering ecommerce SEO strategies and learning how Walmart’s search system works, you can change your listings to make it easier for the system to find and rank at the top. This way, more people can see and buy your products.

How Does Walmart’s SEO Differ from Other Marketplaces?

While Google SEO ranks web pages based on keywords, backlinks, and content quality, Walmart SEO works differently. Walmart’s algorithm ranks product relevance, listing quality, and customer experience.

Walmart prioritizes product listings with clear descriptions, high-quality images, reviews and ratings, and accurate category placements. Meanwhile, Google ranks web pages based on many factors. Walmart ensures that products are well-listed to match shoppers’ searches.

To keep customers engaged, Walmart focuses on the user experience, such as fast site speed and mobile-friendliness.

This approach helps Walmart rank listings that offer a smooth shopping experience. Unlike other platforms, Walmart doesn’t only focus on reviews or past sales.

11 Proven Walmart SEO Strategies to Optimize Product Listings and Increase Rankings for Sellers

Working on your product listing optimization leveraging Walmart SEO is key to driving more traffic and increasing sales. By optimizing your listings, you can stand out and rank higher on Google.

These 11 proven Walmart SEO strategies will help you to achieve this.

Conduct Effective Keyword Research for Walmart

Keyword research for Walmart finds and uses the search terms potential customers use to find products in the Walmart marketplace.

Incorporating those keywords into your product listings increases visibility and drives more traffic.

Tools like Google Keyword Planner identify high-traffic keywords related to your products you can use to optimize your Walmart product listings.

Crafting Optimized Product Titles

According to 2023 Shopper Research by Salsify, 62% of German shoppers, 65% of Australian shoppers, 67% of French shoppers, 68% of British shoppers, and 72% of U.S. shoppers cite the quality of product titles and product descriptions as a vital factor in their purchasing decisions.

This highlights the importance of investing time in creating clear and SEO-optimized product titles to attract potential customers and increase sales.

A strong title is essential because if it doesn’t catch people’s attention and make them click, they won’t see your content. Without a strong headline, your efforts might go unnoticed.

Tips for Writing a Good Walmart Product Titles:

Be Clear: Potential buyers can easily understand the product’s main features, which makes them more likely to click and buy.
Keep It Concise: Aim for an informative but easy-to-read product title, ideally around 60-80 characters.
Use Keywords: Incorporate relevant keywords that shoppers are likely to search for.
Highlight Key Selling Points: If your product has a unique feature, ensure it’s front and center. Example: Superior Sound Quality, Adjustable fit, Noise cancelation headset, etc

Write Compelling Product Descriptions to Increase Conversions

A strong product description catches the customer’s attention by showing what the product is and how it can help them.

Focus on the product’s key features, such as size, color, material, or special functions. Make sure the customer knows exactly what they’re getting.

Explain how these features solve a problem or improve the customer’s life. Check out our guide about SEO for product descriptions to guide you further.

Improving Product Images and Media

To enhance product images and media, focus on these key steps:

Use clear, high-quality photos with good lighting and a simple background. Show many angles and close-ups to highlight details.
Let the customers see the product being used in real life, and include size comparisons to show its size.
Incorporate video to showcase functionality, add product demos, 360-degree views, or how-to videos.
Make images load faster, name files with keywords, and add infographics to show the product’s features.

Analyzing and Tracking Product Performance

Product performance is monitored by examining its effectiveness, use, and impact. Tools like Walmart Seller Center track key performance details.

It helps assess how well the product performs and how customers engage with it.

Product performance analysis helps identify areas for improvement using metrics such as impressions, clicks, and conversions.

This data helps you make smart decisions based on facts to improve your product and marketing plans.

Get More Customer Reviews and Ratings

Customer reviews and ratings help your product appear more on ecommerce SEO platforms like Walmart. Highly rated products are more likely to be featured in search rankings, increasing their chances of being seen by more people.

To get more reviews and ratings, do the following:

Encourage satisfied customers to leave feedback by sending follow-up emails after a purchase.
Offer rewards like discounts or loyalty points to encourage reviews, but make sure they are honest.
Reply to positive and negative reviews to show that you appreciate customer feedback and are dedicated to improving.
Stay Competitive by Implementing Smart Pricing Strategies

Fulfillment Method (e.g., Walmart Fulfillment Services)

Using Walmart Fulfillment Services (WFS) can enhance your product ranking on the platform. They show customers and Walmart’s algorithm that your products are trustworthy and well-managed.

Walmart fulfillment centers store and ship products quickly to customers, helping to save time. These centers handle packing, shipping, and customer service for faster delivery. Using Walmart’s network means quicker order processing and better shipping speeds.

Walmart shoppers often look for quick, efficient service, and offering reliable shipping can set your product apart from competitors who rely on slower, less reliable methods.

When customers can trust that they will receive their orders quickly and without hassle, they are more likely to make a purchase, which improves your chances of securing a sale.

Activating Walmart 2-Day Shipping Program

Walmart’s 2-Day Shipping program is a Walmart SEO tool that offers fast delivery to customers within two business days. Customers want their products delivered quickly.

Activating Walmart’s 2-day shipping program will increase customers’ likelihood of choosing your product. Walmart also rewards sellers who offer faster shipping by improving their search ranking.

Benefits of Walmart’s 2-Day Shipping Program For Sellers

Key benefits of Walmart’s 2-day shipping program for sellers include:

Increased Sales: Fast shipping attracts more customers.
Better Visibility: Products with 2-day shipping are prioritized in Walmart searches.
Customer Satisfaction: Fast delivery enhances trust and loyalty.

Benefits of Walmart’s 2-Day Shipping Program For Customers

Key benefits of Walmart’s 2-day shipping program for customers include:

Fast Delivery: Customers receive products within two business days.
Convenience: It ensures satisfaction and is perfect for urgent needs.
No Membership Fee: It is free, and no subscription is required

How do you qualify for Walmart’s 2-Day Shipping Program as a Seller?

Sellers must meet specific criteria to start offering Walmart 2-day shipping. Not all sellers or products are automatically eligible.

Specific steps must be taken to request access and be approved for the program. These steps include:

Meeting the Performance Standards

Meeting the performance standards, which include fast order fulfillment, low shipping costs, accurate tracking, and strong customer feedback, enables sellers to qualify for the 2-day shipping program.

Requesting Access to the Program

Sellers can request access to Walmart’s 2-day shipping program through the Walmart Seller Center. You can enable 2-day shipping on eligible products in your catalog once approved.

Optimize your Product listings for Mobile Customers.

Mobile Optimization is designing a website or its content to be user-friendly on mobile devices like smartphones and tablets. It involves improving site speed, usability, and responsiveness, which ensures the content displays correctly across various screen sizes.

A 2021 study by HubSpot reveals that Mobile devices generated 54.4% of global website traffic.

Optimizing your product listings for mobile customers increases website visibility and enhances sales and conversion rates.

Competitive pricing is crucial for ranking well on Walmart

In Walmart SEO, competitive pricing is essential for ensuring your products do not remain while others sell but get the attention they deserve.

If your prices are too high compared to those of your competitors, potential customers might be turned off before considering your offer.

On the other hand, pricing too low can make customers wonder if the product is of low quality.

Striking the right balance makes your products attractive, accessible, and valuable to buyers, which is key to driving sales and improving your search rankings.

Conclusion

Applying Walmart SEO strategies is essential for improving product visibility and driving sales. Optimizing titles, descriptions, and images, leveraging Walmart Fulfillment Services, and maintaining competitive pricing will increase your chances of ranking higher in search results.

When you implement these strategies, you’ll see improvement in product engagement, trust, and sales. Optimize your product listings, and watch your business grow. Consistency will help you achieve sustainable results on Walmart’s platform.

Does Walmart use SEO?

Yes, Walmart uses SEO to improve the visibility and ranking of products in its marketplace.

What is the Walmart ranking algorithm?

The Walmart ranking algorithm determines how products are ranked in search results on Walmart’s marketplace. It considers several factors, such as product quality, pricing, customer reviews and ratings, sales performance, inventory availability, etc., to ensure customers are shown the most relevant and high-quality products.

How does the Walmart algorithm work?

Walmart’s algorithm ranks products based on their relevance, price compared to competitors, customer reviews, and available stock.