Your meta description is a significant factor that encourages online searchers to click – or not click – on your webpage in search results.
It is your website’s elevator pitch – using a few words to persuade users to stop and click on your content rather than the one above or below it.
A great meta description makes searchers interested in your content on search results. While it is not a ranking factor, meta descriptions and SEO go hand in hand because they help searchers find and visit your site in the search engines.
This article shows 25 SEO description examples to inspire you and to answer some commonly asked questions.
Summary
- What is a Meta Description?
- 25 Examples of Meta Descriptions to Inspire You
- How To Write a Great Meta Description
- Why It’s Best to Write Your Meta Descriptions
- Conclusions
What is a Meta Description?
A meta description is an HTML tag that summarizes the content on your web page. They appear below the page title, and clicking them leads to the main webpage.
The quality of a meta description is essential in attracting users to click on the link, and that’s why it improves click-through rates (CTR).
Although meta descriptions do not directly affect search rankings, they influence how search engines interpret the relevance of your webpage’s content.
This indirectly impacts your website’s visibility on search engine results pages (SERPs) and is part of On-page optimization.
This is an example of a meta description for a search query on search results.
25 Meta Description Example to Inspire You
We will share well-written meta descriptions to inspire your creativity in creating compelling meta descriptions.
1. Adidas
This meta description directly appeals to Adidas’s audience’s desire for fitting and stylish sportswear.
Including “free shipping” communicates the brand’s commitment to customers while subtly requesting customer loyalty. Impressively, these were done in less than 25 words.
2. Apple
Apple’s meta description for its trade-in page is straightforward. It addresses relevant questions a potential Apple user might have about the service.
In a few words, it lets people know they can get credit for their trade-in. It also emphasizes Apple’s commitment to sustainability practices.
3. Samsung
Samsung’s meta description is excellent for a brand in the technological industry. Using “discover the latest” and “find the next big thing” effectively communicates their focus on cutting-edge products – a big deal in the industry.
They also optimized the meta length to list some product ranges quickly.
4. Amazon
Amazon’s unique meta description shows that it offers a wide range of products, fulfilling consumers’ needs for variety and quality.
Secure shopping, customer satisfaction, and exclusive deals entice people by emphasizing the brand’s value and security.
The engaging, straightforward language inspires them to explore all Amazon offers and serves as a strong call to action that follows best practices.
5. Bumble
Bumble’s meta description is short but impactful. Phrases like “changed the way people date” ignite curiosity and desire in readers’ minds.
The description also captures their unique value proposition of women making the first move.
Finally, the last sentence carries a prominent CTA. This direct approach makes the meta description more enticing and memorable to users.
6. Microsoft
Microsoft’s meta description brilliantly summarizes what users should expect. It shows tools like Copilot, Teams, and Azure, reiterating most of what it is known for.
Also, including a “support” tackles objections about being isolated when encountering issues.
7. Washington Post
The Washington Post’s meta description expertly captures obvious search intent for news content.
With keywords like “breaking news,” “live coverage,” “investigations,” and “analysis,” they stand a better chance of ranking in the news niche.
8. The New York Times
The New York Times’ meta description clearly emphasizes the exclusivity and coverage of their reports, boosting their authority and trust.
Including “photos” and “video” further appeals to users who prefer alternative methods of seeing the news.
9. Huffington Post
This is a unique meta description of another popular news site, Huffington Post. They struck emotional chords by saying, “real stories that impact our everyday lives.”
This description is a good example that encourages searchers to click through to your page.
10. TechCrunch
The meta description of TechCrunch is both concise and direct. It explains the brand and includes important keywords that enable searchers to locate it quickly.
11. Forbes
Forbes’s meta description is striking. First, it addresses users’ search intent of wanting to know who the wealthiest people on the planet are.
Then, it elicits curiosity about other information they might not know. This is an excellent tactic to get traffic to your site.
12. Gizmodo
Gizmodo’s homepage meta description effectively summarizes all the brand’s offerings while communicating the brand message.
It highlights the brand’s expertise and authority while including many relevant keywords.
13. Harvard Business Review
This Harvard Business Review Meta Description caters to their unique audience. With keywords such as “strategy,” “innovation,” and “leadership,” it will reach and appeal to their target audience.
They also exert their authority by emphasizing the quality of their information source.
14. Entrepreneur
Entrepreneur’s meta description is straightforward; it quickly addresses the intentions of its target audience.
This reduces any hesitations a searcher might have and increases the chances of visiting the website.
15. Coindesk
CoinDesk’s meta description effectively communicates its offerings while addressing its audience’s intent in one sentence.
Including a word like “leader” highlights the brand’s authority and credibility, which is vital in the crypto industry.
16. The Times
This meta description from ‘The Times’ is for a page on “best destinations in Vietnam.”
It is an example of a perfect meta-description because it captures the desires of travelers and tourists for exploration.
The description also contains words like magic, which intending travelers would find alluring, leading to more clicks.
17. Travel Food Atlas
The meta description of the Travel Food Atlas page accurately answers the search for Indian dishes and provides insight into what they contain.
The phrase “must-try Indian dishes” amplifies the appeal of the meal and the web page. This strategy will drive more traffic to your page because of the succinct details.
18. The Infatuation
This web page meta description from The Infatuation is perfect for local SEO.
By including location-specific keywords and other keywords like “fancy spots,” “hangouts,” and “food,” it aligns with a foodies search intention.
19. CareerAddict
If you’re considering becoming a doctor, this meta description from CareerAddict will likely convince you to visit their page for a roadmap.
The phrase “read everything you need to know” captures the searcher’s need for comprehensive information. It also contains the keywords relevant to the search query.
20. Charles Schwab
This one by Charles Schwab contains essential elements of a solid meta-description.
It answers the search query and even creates a curiosity gap by asking the reader to “find out” more about credit scores.
21. VeryWell Mind
This meta description from VeryWell Mind’s web page explicitly answers the searcher’s question.
It explores different angles to the query while maintaining the original intent of how to make friends as adults. This tactic intrigues readers, attracting them to click and learn more.
22. BitDegree
The search term for this result is “What is crypto mining?” The meta description immediately answers this question and includes important keywords.
This approach instills trust in a searcher that the webpage will contain the precise information they seek.
23. Ahrefs
Ahrefs’ choice of a meta description for this page satisfies the searcher looking for different SEO tools.
By giving a quick invitation that outlines what users should expect without going into details, Ahrefs creates a curiosity gap.
This way, searchers will likely click the link to learn which tools are free and their features.
24. BBC Science Focus Magazine
The meta description of this BBC page uses vivid language to appeal to searchers who want to learn about pet animals.
This is important because it contains words that can trigger strong emotions in animal lovers. Connecting with the emotional aspect is crucial for attracting visitors to this web page.
25. ValuePenguin
ValuePenguin’s web page meta description expertly addresses the query “most affordable insurance companies.
It includes words related to the keyword “best cheap” instead of “most affordable” and compares various insurance companies.
These are significant factors people consider when searching for affordable car insurance.
How To Write a Great Meta Description
When writing excellent meta descriptions, there are factors to consider to entice searchers to visit your page.
They are:
- Uniqueness of each meta description
- Length of the meta description
- Presence of keywords in the meta description
- Clear description that captures the page content
- The extent to which the searcher’s intent is addressed
- Inclusion of a compelling brand message
- A clear call to action (CTA)
More details on how to craft the Perfect SEO meta description.
Why It’s Best to Write Your Meta Descriptions
According to Forbes, Google rewrites over 60% of meta descriptions. However, Google rewrites them to answer search queries better by summarizing in bullet points or using keywords that suit the search term.
This shows the relevance of meta descriptions. However, auto-generated descriptions may not fit your brand goal or the message of your web page.
In addition, a good meta description will allow you to portray your web content in your terms. Just make sure it addresses the searcher’s intent and includes relevant keywords.
Conclusion
Crafting compelling meta descriptions is essential for driving traffic to your website and improving SEO performance.
Using the examples presented as inspiration, you can create unique meta-descriptions that resonate with your audience and encourage clicks.
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FAQs
What is a meta description?
A meta description summarizes a web page that appears in search engine results pages.
Why are meta descriptions important for SEO?
Meta descriptions help improve click-through rates by giving users an idea of what to expect from a page.
What is the ideal meta description length?
An ideal meta description length is between 50 and 160 characters. This ensures it displays correctly on different devices and prevents truncating important parts.
Should I use keywords in my meta description?
Yes, using relevant keywords in your meta description can improve your audience’s understanding of your web page content.
Can I use the same meta description for multiple pages?
No, each page should have a unique meta description tailored to its content.
How do I write a good meta description?
Focus on clarity, incorporate keywords, include a call to action, and highlight unique aspects of your content.
What happens if I don’t write a meta description?
Search engines can create snippets that may not accurately reflect your content or brand identity.
