It’s common for people to find plumbing services online, and you will leave money on the table if you are not found.
SEO can make your business appear when people around you search for your services online. You might be wondering why a plumber would need SEO.
You do; everyone does because more people do searches on search engines like Google to find products and services. This increases your leads, plumbing calls, and reliance on ads.
In the article, we will share useful plumber SEO tips. You’ll discover how to speed up your website, attract great customer reviews, optimize for local searches, and track your progress.
Summary
- Why SEO important for plumbers
- GBP and SEO Strategies for Plumbers
- Conclusion
- FAQs
Why SEO important for plumbers
SEO is beneficial for plumbers for the following reasons.
- More leads
More visibility on search engines means more people needing your service will easily find your plumbing services.
- Cost Effective
Compared to paid ads, SEO is a cost-effective form of internet marketing.
- Local reach
SEO makes you appear on searches within your location, connecting you to more local customers.
GBP and SEO Strategies for Plumbers
Boost your plumbing business with proven SEO strategies to increase visibility, attract local customers, and drive more leads online:
1. Set Up Your Google Business Profile (GBP)
The first step is to set up your Google Business Profile (GBP), formerly known as Google My Business. It is a free online listing on Google that makes you appear on plumber nearby searches (local SEO) and Google Maps.
To claim and verify your listing, you will have to include:
- Business name, address, and phone number (NAP).
- Business hours
- Write a short description of your business.
- Define your service areas.
- Your services (e.g., water heater installation, leak repair, and drain cleaning)
- High-quality visuals (before and after plumbing jobs, team photos, etc.)
- Share posts like maintenance tips, promotions, etc, on your GBP to keep it active and boost engagement.
- Customer reviews. Ask for reviews because positive reviews improve rankings and trust. However, respond to all reviews, whether positive or negative.
Find out how you can optimize your Google Business Profile.
2. Keyword Research
Keywords are the central pillars of SEO. They are the phrases and terms people search for online when they need plumbing services.
Using relevant keywords makes your listings and plumbing website appear high when people make searches on search engines like Google.
These are examples of plumbing keywords:
- Cost of water heater installation [city]”
- “Emergency plumber near me”
- “Drain cleaning services [city]”
However, you will need the help of keyword research tools to find the right keywords.
Here’s how to find relevant keywords.
Keyword Research tools
SEO tools like Empire Niche, Ahrefs, and SEMrush are useful for finding plumbing keywords.
You can also use Google Search by typing a keyword, looking at suggestions, and checking Google’s “People Also Ask” section.
Find keywords with low difficulty; these are not competitive and are easy to rank for.
Also, consider the search volume; the more people use the keywords, the higher the search volume.
Find out more about SEO for plumbers.
3. Local SEO
Local SEO makes it easier for your business to be found online in your service area. It involves using location-specific keywords like “plumber near me or “emergency plumber.
Here’s how to optimize local SEO for more visibility in near-me searches.
- Add the location you serve (city and neighborhood), service areas, and local keywords to your website.
- List your business in local directories like Yelp, Angi, HomeAdvisor, and BBB.
- Consistent NAP.Ensure your business name, address, and phone number are consistent across all platforms to avoid confusion.
Our article on local SEO for businesses might interest you.
4. Optimize your Website
Does a plumber really need a website? Yes, you do, even if it’s only a simple one.
A good plumbing website must meet the following requirements for SEO.
- It has to be mobile-friendly because many people search for your plumbing services on their phones.
- Fast loading, you will lose leads and customers if your website is slow.
- Contact information like phone number and booking form is easy to find.
- Contains separate service pages for your services like drain cleaning, leak repair, etc.)
- Add customer testimonials and reviews to build trust.
- Include before and after pictures of your plumbing jobs.
- Add schema markup. It helps Google understand what your content better is to display your crucial business details information.
Schema Markup increases the chances of your website appearing in local searches, leads, and customers. You can use Rank Math or Yoast plugins to markup schema if you have a WordPress website.
Here’s how to set up search engine optimization for a website.
5. Create SEO-Friendly Content with Your Keywords
While keywords help you rank in search results, you will use them to create content like blog posts and FAQs.
They provide an opportunity to showcase your expertise and provide valuable plumbing information.
Your website content will rank high and attract searches when you offer answers and helpful information to plumbing issues.
These are common blog post ideas for plumbers:
- “7 Signs You Need a New Water Heater”
- “Easy Ways to Unclog a Sink Drain (And When to Get a Plumber)”
- “This is Why Your Toilet Keeps Running (And Here’s How to Fix It)”
- Cross-promote your web content on social media to drive more traffic to your website.
- Besides blog posts and FAQs, you must add your target keywords to your service pages for specific searches and locations.
- You can also create other content forms, like short videos, and share them on visual platforms like YouTube and Instagram.
The good thing about blog posts is that they can be repurposed into short-form content for social media.
6. Build Links for Credibility
Links are connections between your content and another or your web content to another website.
- The links between your website content are called internal links.
They help your web visitors and search engines navigate your content properly. Internal links also allow people to spend more time on your website and content.
- To boost the credibility of your content, it is an idea to link to reputable external websites; these are called outbound links.
These links support your topic and provide additional information.
- When other websites link your content, you earn backlinks.
These important SEO links prove to search engines that your content is trustworthy. They show that your website contains useful information, a crucial ranking factor.
You can get quality backlinks as a plumber by
- Listing on Yelp, Angi, HomeAdvisor, and local chamber of commerce websites.
- Partnering with local businesses like real estate agents, HVAC companies, and electricians for cross-promotion.
- Writing a guest post for other businesses like a home improvement blog.
Learn all about all SEO links.
7. Track Your Plumbing SEO Success
Every strategy needs monitoring, and this also applies to your SEO efforts. Tracking your SEO performance will show you what is working and what is not.
Here’s what you need to do:
- Google Business Profile
Monitor the calls, searches, and map views on Google Business Profile insights.
- Google Analytics
Use Google Analytics to track how your website visitors interact with your content and website.
- Google Search Console
Check the keywords your content ranks for on search engines and other errors on Google Search Console.
- SEO tools like Niche Empire can help you track your SEO performance.
Take note of the data and adjust your strategy to improve your performance.
Conclusion
As more people use search engines for searches, plumber SEO can help you reach people who need your services.
Start by claiming and optimizing your Google Business Profile to make you more visible in nearby searches.
Find relevant keywords and create quality content that provides useful plumbing information for your website. Also, ensure your website is fast and mobile friendly and track your SEO performance.
Which of these tips will you be starting with?
FAQs
What Is SEO For Plumbing and Plumbers About?
SEO for plumbers involves optimizing your plumbing services to be visible online and appear high on search engine results when people search for your services.
It includes keyword research, local SEO, content creation, on-page SEO, off-page SEO, and technical SEO.
Do Plumbers and Plumbing Businesses Need SEO?
Yes, plumbers and business owners need SEO. It improves local searches. When people have emergency plumbing needs like a burst pipe, they search for a local plumber nearby.
SEO also helps you target people looking for your services online, leading to increased plumbing leads.
It’s a cost-effective advertising that improves your brand awareness and visibility.
When will I start getting results from plumber SEO?
SEO takes time; you may begin seeing results from three months and above. However, it will depend on your consistency, competition, and other factors.
Can I do SEO with little technical expertise?
Yes, you can begin with the basics.
- List and optimize your GBP, and use consistent business information across all sites and platforms.
- Seek for reviews.
- Create valuable web content that provides answers to plumbing problems.
- Ensure your website is user-friendly and mobile-friendly.
You can use SEO tools to manage and track your SEO efforts.
If you want advanced SEO strategies, don’t have time to dedicate, or not getting results from your SEO campaign, you can consider consulting an SEO expert.
