Crafting content for searchers and search engines can be daunting. It gets worse when it doesn’t get the eyeballs it deserves.
What if there is an SEO content writing tool or assistant that can help you optimize your content and improve your SEO rankings? They exist; content writing tools for SEO and content optimization make your work compelling for people and search engines.
While they are no match for your creativity, they can assist you in many ways. From searching for the right keywords, optimizing your content, content auditing, and competitor analyses.
We have curated our top 10 favorite content writing tools to help you get started.
Best Content Writing Tool for SEO
These SEO content writing tools can enhance your content ideas and writing workflow, giving you the best chance of ranking.
| Software Name | Recommendations | Overall Rating |
| Niche Empire | Best budget-friendly SEO writing tool | 4.9/5 |
| Surfer SEO | For advanced users with a focus on competitive analysis | 4.8/5 |
| NeuronWriter | Suitable for advanced content optimization and research | 4.8/5 |
| Frase | Best for aligning content with user intent | 4.8/5 |
| Clearscope | Great for creating in-depth optimized content. | 4.6/5 |
| PageOptimizer Pro | Ideal for on-page SEO | 4.5/5 |
| Semrush | Best for advanced SEO experts | 4.6/5 |
| Grammarly | It is suitable for improving readability and professionalism but requires combining it with other SEO tools. | 4/5 |
| MarketMuse | Appropriate for writers in specific niches, but not flexible. | 3.2/5 |
| Ahrefs | For advanced users with a focus on competitive analysis | 4.4/5 |
| Hemingway Editor | It is excellent for polishing content but doesn’t optimize for SEO. | 3.5/5 |
Niche Empire
Niche Empire is a comprehensive SEO platform that handles various SEO tasks, from content creation and optimization to competitor analysis and link building.
Our web application is a versatile toolset for businesses and individuals aiming to improve their rankings with a powerful SEO writing assistant. Our tool lets you write content that adheres to SEO factors that impact your search engine rankings.
Features
- Helps content writers write and optimize articles for improved readability and SEO performance.
- Scans your domain for internal link opportunities and automates their insertion.
- Helps you find backlink profiles of any page to discover your competitor’s off-page SEO strategy.
- Ensures your content is original and plagiarism-free.
- Generates content with AI in a click for you.
Pros
- User-friendly interface.
- Offers detailed insights into content length, keyword density, and internal links.
- Enables real-time collaboration, allowing team members to simultaneously work on the same page.
- Seamless integration with other 3rd party platforms.
- Very affordable compared to competitors.
- There’s a free version.
Cons
- The abundance of features can be overwhelming for SEO beginners.
Pricing
- N/A
Surfer SEO
Surfer SEO creates quality content by analyzing your competitors. This content optimization tool suggests relevant internal links to include in your content, monitors pages on your site and analyzes search results to create better content.
Features
- Identifies and clusters keywords.
- The content editor writes and optimizes articles for enhanced readability and SEO.
- Scans your domain for internal links and inserts.
- Differentiate between AI-generated content and human-written content.
- Write and optimize in English, Spanish, French, German, and Dutch.
- Checks for plagiarism.
Pros
- Easy to use.
- Provides holistic data on content length, keyword density, and links.
- Permits simultaneous work on the same page with team members.
- Easy integration with Google Docs, WordPress, ChatGPT, and Jasper.
Cons
- The metrics can overwhelm beginners with SEO terms.
- It is not flexible when searching for local keywords.
- High pricing compared to competitors with more advanced features.
- Not free to use.
Pricing
- Essential $ 79/ month
- Scale $ 175/ month
- Enterprise – custom rate
NeuronWriter
NeuronWriter is an excellent content writing tool for SEO writers focusing on natural language processing (NLP) for searchers. This tool helps you better understand user intent and suggests the correct type of content for it.
It also shows direct competitors with content like yours and their content score. This will help you structure your content for higher search rankings.
Features
- Identifies keywords and optimizes using Google NLP algorithms.
- Shows content quality scores in real-time.
- Uses your keywords to compare content with high ranks on search results.
- Plans content structure with outlines and keyword placing suggestions.
- Uses generative AI to support part of your content.
- Checks for plagiarism.
Pros
- Pricing is affordable for beginners and small businesses.
- Great for creating SEO content with natural language.
- The interface is easy to use.
- Reveals people also ask questions.
Cons
- No keyword research feature.
- Fewer integrations with third-party tools.
- Interface has less appeal.
Pricing
- Bronze plan $23 / month
- Silver plan $45 / month
- Gold plan $69 / month
- Platinum $93 / month
- Diamond $117 / month
Frase
Frase is a powerful tool that can unify your SEO content workflow. It allows you to conduct all your research, create an outline, and write and optimize your content in one place.
This tool also helps you create content that appeals to your audience – making content creation fast and better.
Features
- Offers topic ideas and suggests keywords for content optimization.
- Automatically creates content briefs based on SERP information and search intent.
- Provides AI writing assistance.
- Research questions searchers are asking for relevant SEO content creation.
- Smoothly integrates with Google Docs.
Pros
- It makes content more engaging due to its keen focus on search intent and questions.
- Saves time by designing content briefs.
- AI content-generated features.
- Affordable pricing
Cons
- The AI writing assistant can create generic content.
- Limited optimization feature
- There’s no keyword research feature.
Pricing
- Free Trial – 1 search query- No credit card required.
- Basic $45/month
- Team $115/month
Clearscope
Clearscope is a valuable content optimization tool that helps you create high-quality content.
This AI-powered tool can analyze content and suggest practical insights to improve its quality. This can impact search engine rankings and organic traffic to your website.
Features
- Identifies keywords and topic ideas and outlines.
- Helps with the semantic structure of your content.
- Suggest ways to improve readability and add more value to your content.
- It compares your content with competitors’ content to find valuable opportunities.
Pros
- Seamlessly integrate with Google Docs, WordPress, and Microsoft.
- It provides semantic topics to help your content rank.
- Constant monitoring of your content to protect your site traffic.
- Focus solely on content creation.
Cons
- Over-reliance on AI can make inaccurate or irrelevant suggestions.
- It is expensive.
Pricing
- Essentials $189/month
- Business $399/month
- Enterprise – custom price
PageOptimizer Pro
PageOptimizer Pro (POP) is an SEO tool that facilitates content creation. It identifies and generates semantic keywords and entities to include in your content to optimize it for users and search engines. This tool can highlight loopholes in your competitors’ content and help you draft high-ranking content from its recommendations.
Features
- Provide detailed SEO analysis, including keywords, entities, content optimization, and recommendations.
- It lets you use your old content or competitors’ content for inspiration.
- Creates content briefs with outlines, suggested topics, and keywords.
- Offers NPL suggestions to make your site rank high.
- AI writing assistant can correct grammar and writing style.
- Improves your content’s readability and SEO by offering valuable advice.
- Creates optimized schema markups on autopilot for your pages.
- Supports content creation in 61 languages.
Pros
- Easy to use.
- Detailed SEO analysis.
- AI writing assistance.
- Optimizes in Google Docs.
- Has incredible on page SEO features.
Cons
- Features can be overwhelming for beginners.
Pricing
- Basic $34/month
- Premium $47.50/month
- Unlimited $61
- Teams $120/month
- White Clove $350/month
Grammarly
Grammarly is a powerful SEO writing tool that helps you optimize your content. It detects punctuation, grammar, and spelling errors.
Grammarly also clarifies your content by suggesting ways to improve sentence structure and word choice for easy reading. This impacts the quality of your content, optimizing for user satisfaction.
Features
- Sophisticated grammar and spelling checks.
- Make suggestions to make your content concise and clear.
- Detects plagiarism and AI-generated content.
- Adheres to different style guides.
- Adjust your writing tone and style.
- Enhances the vocabulary of your content.
Pros
- Thorough in catching grammar and spelling errors.
- Detailed writing suggestions.
- Understanding of different tones and styles.
- Easy to use.
- Improves the readability of your content.
- Has a decent free plan.
Cons
- Suggestions are sometimes unnecessary and can alter your writing tone.
- You can’t rely on its correction 100%.
Pricing
- Free – Limited checks
- Pro – $30/ month or $12/ month when billed annually
- Enterprise – custom price
Hemingway Editor
Hemingway Editor measures the readability of your content. It highlights complex and difficult-to-read sentences, making your content concise.
This writing tool scores your content and identifies excessive use of adverbs and passive words to make your writing more engaging and direct.
Features
- Analyze the readability level, suggesting the right level for your content.
- Offers suggestions to make your writing concise.
- Encourage the use of active voice and simpler words.
- Marks complicated sentences.
Pros
- The interface is simple and easy to use.
- Makes your content clear and easy to understand.
- Increases the use of active voice.
- Fair, free plan.
Cons
- Features are limited
- No browser extensions
- Lacks in-depth grammar checks when compared to Grammarly
- Not adequate for advanced content writing tasks
Pricing
- Free with basic features
- Individual 5K plan $10/ month
- Individual 10K plan $15/ month
- Team 10K plan $15/ User/ Month
MarketMuse
MarketMuse is an AI-powered tool that plans your writing, generates briefs, and optimizes content. It also analyzes your competitor’s content to find weak spots you can exploit.
Features
- Identifies high-value topic clusters in your content inventory to expand your site domain.
- It shows you missed topics and gaps in your competitor’s content to help you rank.
- Creates detailed content framework.
- Provides suggestions to improve the readability and SEO of your content.
- Suggest content link recommendations.
Pros
- Strong content strategy and optimization
- AI content generation
- Personalized topic and keyword difficulty
- Comprehensive competitor content analysis
- Limited free version
Cons
- A bit complex to use
- Pricing is high for content optimization only
Pricing
- Free – limited application
- Optimize $99/ month
- Research $249/ month
- Strategy $499/ month
Semrush
Semrush is a comprehensive and powerful tool that many SEO experts favor. It has several features for keyword research, on-page SEO, competitor SEO analysis, content optimization, link building, and local SEO.
The information provided by SEMrush lets you make informed decisions, enhancing brand awareness and visibility. In turn, it will attract more traffic to your website. Semrush can monitor your competitor’s SEO content strategy and find areas for improvement.
Features
- Find a wide range of keywords in their vast database to drive traffic to your website.
- Conducts on-page technical SEO to identify any issue affecting your content performance.
- Analyze the backlink profile of your site and contribute to link building.
- Monitors your competitor’s content marketing strategy and suggests areas to build on.
- Tracks your business’s social media performance and captures new opportunities.
- Content writing assistant for every content you write.
Pros
- Comprehensive SEO content writing tool for both website and social media.
- The interface is easy to navigate.
- Provides detailed analysis of website performance.
- Monitors competitor’s SEO strategies.
Cons
- The pricing is high for small businesses.
- It has a little learning curve to understand all the features.
Pricing
- Free – 10 analytic reports per day
- Pro $139.95 /month
- Guru $249.95 /month
- Enterprise starts at$5,000.00 /month
Ahrefs
Ahrefs is another powerful SEO tool that offers a wide range of features. It can audit your site and search for keywords and backlinks.
Ahrefs also monitors your competitors’ keywords, traffic, and backlinks, which can improve your website’s SEO and organic traffic with their content optimization features.
Features
- Identify technical SEO issues affecting your website’s performance.
- Optimizes your content for better search visibility.
- Provide keywords with search volumes, difficulty level, and search engine rankings.
- Analyze your backlink profile and find backlink-building opportunities.
- Monitor your competitors’ traffic, backlinks, and SEO profiles.
Pros
- Offer robust link-building analysis.
- Detailed website analysis that includes technical and SEO issues.
- Robust keyword research tool.
- You can monitor your competitor’s content strategy.
Cons
- Features can overwhelm SEO beginners and first-time users.
- The plans can be expensive.
Pricing
- Free – Limited free access to Site Explorer and Site Audit
- Starter $ 29 /month (Limited access to site explorer, keywords explorer, and site audit)
- Lite $129 /month
- Standard$ 249 /month
- Advanced $ 449 /month
- Enterprise $ 1,499 /month (annual commitment required)
What to Look Out for in Content Writing Tools
1. Keyword Research
A good content writing tool for SEO must provide relevant keywords and phrases. It should indicate the keyword difficulty to assess competitiveness. The tool must also analyze search engine result pages (SERPs) for keyword opportunities.
2. Content Optimization
A helpful SEO writing tool must assist in planning, writing, and optimizing your content.
3. On-Page SEO
It will enhance and optimize your title, meta description, and on-page SEO strategy.
4. Readability Analysis
The tool should assess the readability of your content and provide suggestions.
5. Content Structure
It can guide your content structure and improve your content readability and overall SEO.
6. Writing Assistance
The writing tool can check for spelling errors, grammatical errors, and plagiarism in your content.
7. SEO Analysis
A good SEO writing tool should analyze your site’s internal profile and assist in building semantic content architecture.
8. Competitor Analysis
It can analyze the SEO content strategy of your competitors and locate areas you can take advantage of.
9. Technical SEO Content Audit
The tool should identify technical issues affecting your website’s content performance and SEO strategy. While few of our recommendations have all these features, some don’t.
Final Thoughts
These 10 SEO content writing tools will optimize your content, improve on-page SEO, and monitor your competitors for opportunities.
They don’t only improve your content quality; they increase your SEO strategy, rankings, and conversion rates.
Have you tried any of these tools before?
Check Out: Best SEO Rank Checkers
Frequently Asked Questions
What are Writing Tools for SEO?
SEO writing tools are software or web apps that help optimize your writing, ensuring your content ranks well on search engines.
These tools focus on keywords, content structure, and relevance, contribute to your writing process, and some analyze websites and assist in internal link workflow.
Why Should I Use SEO Tools for Content Optimization?
Using SEO tools can help you find relevant keywords and topics for your content. They can also improve the quality of your content, ensuring it meets search intent, ranking it on search engines, and bringing your site more organic traffic.
What are the Best Tools for SEO Content Writing?
Niche Empire is the best SEO writing tool. While different tools have unique features and benefits, the best depends on your needs and budget.
Do I Need Technical Skills to Use SEO Tools?
Most SEO content tools don’t require technical skills; however, advanced tools like Semrush and Ahrefs require some learning.
How Do I Choose the Best SEO Tools?
The best SEO tool depends on your goals, expertise, and budget. Determine if you need assistance with keyword research, content optimization, site audit, competitor analysis, or all-in-one SEO.
Are SEO Writing Tools Still Useful With Recent Google Updates?
SEO tools remain very useful for making great content. They can help you find relevant keywords, generate content, analyze your content website, and monitor competition,
