Did you know that 97% of home buyers begin their search online? This shows the importance of online visibility in the real estate field.
The problem is that you must rank for specific words and phrases (keywords) that people type on search engines. And finding relevant keywords can be challenging.
But how can I find these keywords, you might ask? We’ve got good news for you: we have curated 120 real estate SEO keywords.
They include keywords for home buyers, landlords, investors, high-end buyers, renters, and developers. These keywords can improve your website traffic, attract quality leads, and help you rank high on search engines.
Let’s get right to it.
Overview
- 120 Real Estate Keywords For Higher SEO Rankings
- Consideration for Choosing Real Estate Keywords
- How to Find More Relevant Real Estate Keywords
- Conclusion
- FAQs
120 Real Estate Keywords For Higher SEO Rankings
We will break them into categories focusing on specific real estate intentions.
1. Local Real Estate Keywords
These are keywords that target people in specific cities and neighborhoods. Local keywords boost your visibility on local search results on search engines and Google Maps.
- Homes for sale in [City]
- Best realtor in [City]
- [City] real estate listings
- Buy a home in [City]
- New homes for sale in [City]
- Sell my home in [City]
- Best neighborhoods in [City]
- Affordable homes in [City]
- Realtor near me
- Find a real estate agent in [City]
Use your preferred local keywords in your Google Business Profile and website content like blog posts, headings, and meta descriptions.
Learn more about local SEO strategies for real estate professionals.
2. Real Estate Keywords for Buyers
These keywords are targeted at people who are searching for homes and helpful educative content.
11. Homes for sale in [City]
12. Buy a house in [City]
13. First-time homebuyer in [City]
14. Affordable homes for sale in [City]
15. Best neighborhoods to buy a home in [City]
16. New homes for sale in [City]
17. [City] home buying guide
18. Single-family homes for sale in [City]
19. Best places to buy a home in [City]
20. Buy a condo in [City]
Use these keywords to create informative and valuable guides, blog posts, and FAQs to answer common buyer questions.
3. Real Estate Keywords for Sellers
These keywords target sellers needing real estate services to sell their homes.
21. How to sell a house fast
22. Best time to sell a house
23. How much is my home worth
24. Real estate agent for selling a home in [City]
25. Cost to sell an apartment in [City]
26. Home staging tips
27. How to increase home value
28. FSBO vs. realtor
29. How long does it take to sell a house
30. Sell my house fast in [City]
Use these keywords to write blog posts that provide home-selling tips and create videos that answer their concerns.
Also, optimize your online pages to target sellers in your target location.
4. Rental and Investment Keywords
These keywords are to attract people searching for real estate investment opportunities and rentals.
31. Rental properties in [City]
32. Investment properties in [City]
33. Multi-family homes for sale in [City]
34. Short-term rental properties in [City]
35. Best neighborhoods for rental properties in [City]
36. [City] real estate investment opportunities
37. Best cities for real estate investment in [Year]
38. Single-family rental homes in [City]
39. [City] landlord resources
40. Vacation rental properties in [City]
Create rental guides, investment case studies and strategies, and videos to target real estate investors.
Check out our articles on SEO for real estate investors and vacation rental SEO.
5. Commercial Real Estate Keywords
These target people who are searching for commercial properties.
41. Office space for lease in [City]
42. Business parks in [City]
43. Warehouse for sale in [City]
44. Industrial properties in [City]
45. Commercial buildings for sale in [City]
46. Commercial real estate agents in [City]
47. Small business office rentals in [City]
48. Medical office space for lease in [City]
49. Commercial zoning laws in [City]
50. Restaurant space for lease in [City]
Use these keywords to write market insights on commercial real estate trends. Also, optimize your listing to target commercial renters and buyers.
6. Long-Tail Keywords
Long tail keywords are more specific, longer, and easier to rank for, targeting serious real estate buyers and sellers.
51. Best neighborhoods to buy a home in [City]
52. Is now a good time to sell a house in [City]?
53. Single-family homes with large yards in [City]
54. Homes for sale near top-rated schools in [City]
55. New construction homes with modern amenities in [City]
56. Best places to buy a home for families in [City]
57. What to know before buying a house in [City]
58. Energy-efficient homes for sale in [City]
59. What to fix before selling a house in [City]
60. Steps to selling a house for the first time in [City]
Create detailed posts and guides and provide useful information that suits your topic.
Also, you can use long-tail keywords to target less competitive real estate niches that are often ignored.
7. Luxury Real Estate Keywords
These keywords attract people looking to buy, sell, or rent premium properties.
61. Luxury homes for sale in [City]
62. Luxury waterfront homes for sale in [City]
63. Best luxury neighborhoods in [City]
64. Gated community homes in [City]
65. High-end condos for sale in [City]
66. Best real estate agents for luxury homes in [City]
67. Golf course homes for sale in [City]
68. Oceanfront mansions for sale in [City]
69. High-end smart homes for sale in [City]
70. Luxury vacation homes in [City]
Create blog posts that feature high-end properties and exclusive communities. Also, create videos that showcase luxury homes and share market insights.
8. Off-market and Distressed Real Estate Keywords
These real estate keywords focus on off-market deals, foreclosure properties, and short sales.
71. Off-market properties for sale in [City]
72. Foreclosed homes for sale in [City]
73. Bank-owned properties in [City]
74. Tax lien properties for sale in [City]
75. How to buy a foreclosure home in [City]
76. Real estate auctions in [City]
77. Government-seized properties for sale
78. Buying distressed properties with no money down
79. REO properties for sale in [City]
80. Distressed commercial properties for sale
Include these keywords in your landing pages and web content to target people searching for off-market deals.
9. New Construction Keywords
These target people looking for land for newly built homes.
81. Modern new homes for sale in [City]
82. Energy-efficient new construction homes
83. New construction homes with open floor plans
84. Smart home technology in new builds
85. Luxury new construction homes in [City]
86. First-time homebuyer new construction options
87. Pre-construction real estate deals in [City]
88. Newly built commercial properties for sale
89. Zero-down new construction home loans
90. Smart investment opportunities in new developments
Create blog posts with these keywords highlighting the benefits of newly constructed homes. Also, create short videos to showcase pre- and during developments of new builds.
10. Moving and Relocation Keywords
These keywords are for attracting people and businesses looking to relocate to a new area.
91. How to relocate to [City] smoothly
92. Relocating to [City] from out of state
93. Best family-friendly neighborhoods in [City]
94. Moving guide for relocating to [City]
95. Corporate relocation services in [City]
96. Best real estate agents for relocation in [City]
97. Homes for sale for relocating families in [City]
98. Temporary housing options in [City]
99. Moving checklist for long-distance relocations
100. Best cities for remote workers in [Year]
Create guides on neighborhoods for people to know more about the city they are moving to. Also, create videos that show different locations with these keywords.
11. Land and Acreage Keywords
These target online searches for vacant land, farmland, and plots.
101. Off-grid land for sale in [City]
102. Residential lots for sale in [City]
103. Large acreage properties for sale in [City]
104. Rural land for sale in [City]
105. Cheapest states to buy land in [Year]
106. Farmland for sale in [City]
107. Ranch land for sale in [City]
108. How to buy land and build a home in [City]
109. Lakefront land for sale in [City]
110. How to check zoning for land in [City]
Create blog posts on zoning regulations and land investment strategies and videos showing parcels of land.
12. Mortgage and Real Estate Financing Keywords
These keywords cover home loans, mortgages, and home financing strategies.
111. How to get pre-approved for a mortgage
112. FHA loans for first-time buyers in [City]
113. VA home loans in [City]
114. Best down payment assistance programs in [City]
115. Buying a house with bad credit in [City]
116. Investment property financing options
117. Creative financing strategies for real estate
118. No-money-down real estate financing
119. How to get a construction loan for building a home
120. Best mortgage options for self-employed buyers
Use these keywords to create articles and blog posts on financing options and loan types.
Consideration for Choosing Real Estate Keywords
While these real estate keywords can boost your reach, you must consider some factors.
Search Volume
Search volume refers to the frequency a specific keyword is queried within a search engine over a defined period, usually in a month.
High search volumes indicate high interest and are suitable to target. However, keywords with low search topics in emerging areas can help you rank.
Keyword Difficulty
This measures how competitive a keyword is. Keywords with high difficulty are hard to rank for because other established real estate websites have long ranked for them.
Aim for keywords with low difficulty and long-tail keywords to boost your reach.
Our guide on SEO keyword difficulty can help you.
How to Find More Relevant Real Estate Keywords
Use the following to find more keywords for your target real estate audience.
- Begin typing in Google’s Auto-Suggest, and People Also Ask to see what people are searching for.
- Research your competitor websites and listings for ranking keywords and opportunities.
- Use SEO tools like Niche Empire, Google Keyword Planner, Ahrefs, and SEMrush to find relevant keywords.
Conclusion
Search engine optimization can help you reach your target clients, but you must use the right keywords.
Whether you’re targeting specific locations, buyers, sellers, rentals, or investors, using the right keywords improves your reach.
But beyond finding good real estate keywords, use them to create articles, posts, and videos for your website and social media.
Use our robust keyword research tool to find quality keywords to drive more leads.
FAQs
How to Use SEO in Real Estate?
- Find phrases and terms – keywords your potential clients use to make searches online.
- To answer their searches, create content like blog posts, articles, guides, FAQS for your website, and videos.
- Add relevant keywords and profiles to your online listing to boost your reach.
Does SEO Work for Real Estate Agents?
SEO can help real estate agents appear high on online searches when people who need their services are making searches.
It improves credibility and brand awareness, helping real estate agents reach a wider audience.
Does SEO Work for Realtors?
Search engine optimization enables people to find realtors in search engines when they are looking to buy or sell.
It improves their visibility on search engines like Google, increases traffic to their website, and increases leads and sales.
